About

At Natural Selections, we know that our environment is more than the world around us, it’s what all people live and experience daily. We believe the need to foster a more sustainable world can be done at the individual and local level, without sacrificing our innate desire to create. That’s why we’re on a mission to form a label and experience that celebrates organic sounds - based on the belief that no act or art is too small to inspire change for the better.

Our goal is to build a community that develops and nurtures art and music alongside the desire to do right by our environment. We source and bring together artists who, like us, believe in the responsibility of contributing positively beyond the music, outside of our immediate surroundings, and in accord with the need to be better stewards.

As a label, our mandate is to create a musical ode to the planet. We strive for artistic curation through organic cultivation. 

Hear The World Around You.